LinkedIn as a growth channel for your B2B startup [ 2023 best lead Source]
Below are 5 ways that you can use to grow your Linkedin Reach for your B2B tech startups.
The reason why you want to grow your Linkedin Profile Connections faster is because:
- You build a roster of people you want to communicate with and progress the relationship.
- You have a list of professional relationships you have built that are exclusive to you.
- You have a list of ready-made customers should you decide to build a B2B startup - especially on Linkedin.
- You are more mobile in your career. Even if you have found the perfect tech job, you always have an escape route if things go awry.
Below are 5 ways that you can use to grow your Linkedin Profile Connections more quickly:
GROWING YOUR LINKEDIN CONNECTIONS:
- Focus on generating conversations that transcend on Linkedin. While Linkedin is a great place to meet people, you want to move as many as those relationships to direct e-mail. Think of Linkedin as a public meeting place, but direct e-mail is the place you can use to connect more intimately with your professional. This way, your messages are not absorbed into a sea of other messages. Plus, you have a direct relationship with your potential customer.
- Build an internal CRM. There are tools you can use to track your list of CRM. If money is tight, use AirTable to create a Kanban board around a sales process so you can actively track where each employer is at when it comes to hiring you directly. With a CRM, you can actively prioritize which potential employer you want to focus more on versus others. This also hastens the time between customers or even finding a better fulfilling customer or client overall.
- Actively reach out to your List of Connections. You have Linkedin Connections. You should use them...not like a sociopath. However, you need to be starting Active Conversations. It may take a week or two to get a response, but you need to build a habit of reaching out to your Connections (and new Connections) daily so that you always have fresh opportunities to take advantage of for your B2B tech startup.
- Linkedin Sales Navigator is your best friend. You can use Linkedin Sales Navigator to target the most active accounts on Linkedin. This hastens the response times that you will receive from potential Linkedin profiles. Plus, you have a roster of new leads that you can use to generate new leads.
- Always grow your Linkedin Connections. Shit happens. Always grow your Linkedin Connections so you can always have opportunities on standby. Keep posting media that showcases your expertise. This way, you can grow your Linkedin Connections and have a rainy jar when your business "unexpectedly" goes sour.
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